As a social media coordinator, I used customer data and social media analytics to conceptualize, shoot, and edit social media content.
Pamana faces three challenges: 1) rebranding from its past food cart, Baon Kainan; 2) introducing Filipino flavors to groups who are unfamiliar with them; and 3) a location inside a hotel in Portland’s Chinatown - a place that has less foot traffic, is lacking in parking options, and is generally hard to find. With that information, I make sure the content is short, sweet, and informative.
