Don Quijote

Don Quijote is the #1 Japanese grocery store in Hawaii with 3 locations in the islands and all over Japan.

Role: Social Media Manager, Copywriter, Content Creator

I started managing this account when it had fewer than 2,000 followers and no original content; it consisted solely of stock photos. In less than a year, I increased its following by over 300% by creating original content, including product/lifestyle photos, how-to reels, and engaging copy.

I experimented with a few types of content before figuring out what Don Quijote’s followers wanted: how-tos for popular local foods, as well as new and exciting products imported from Japan. With this kind of content and marketing collateral provided by the company, I kept the account growing in followers and engagement daily.