Hawaiian Telcom faced many changes over the years, garnering a reputation for lacking longevity.
However, after many iterations, it became Hawai’i’s first fiber internet provider, bringing something to the state that locals thought existed only on the continent. By tapping into social media trends, local humor, and having employees across the organization participate in content, we were able to gain traction on social media and made Hawaiian Telcom recognizable, relatable, and less of an unapproachable corporate entity.
